Elena Howarth has built deep expertise in banking and wealth management, guiding individuals and families through the multiple dimensions of financial life. After twenty years at the centre of clients' most important financial decisions, she became increasingly interested in the cognitive and emotional processes behind decision-making. She observed that outcomes were often shaped not just by strategy, but by behaviour, bias, stress and mental resilience. Recognising cognitive processes as a critical yet underleveraged driver of long-term financial outcomes, she expanded her expertise, earning academic qualifications in Brain Health and an MSc in Applied Neuroscience from King's College, London.

 

Remaining at the heart of wealth management, and as Founder of Creative Brain Academy, Elena brings both worlds together, developing the concept of Life Portfolios: an integrated approach where financial well-being, brain health, emotional resilience, and purpose are built in alignment across generations. 

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Elena's expertise has been recognised with the Best Female Private Banker 2025 award from Citywire Switzerland. Her initiatives to advance brain health and brain capital include public speaking and workshops in Switzerland and internationally (UK, Saudi Arabia, China), collaboration with the University of Bern and co-founding of the Geneva Longevity Summit to bring neuroscience closer to the public.

 

An innovator, impact investor and author of an upcoming book, Elena is moving individuals, organisations, and society toward a brain-positive economy, where human flourishing is the true measure of prosperity.