
Neuroscience of Creativity
Welcome to publications and articles about Creativity and Neuroscience. Please feel free to reach out if you would like to contribute to our library!
Journalling as Well-being Practice
«Keeping a journal of what’s going on in your life is a good way to help you distill what’s important and what’s not.»
Martina Navratilova, tennis legend
Journaling is powerful, as it is speaking the language that your brain understands best. And journalling is not only reflection.
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Stress shrinker
Writing about emotions lowers activity in the amygdala, the part of your brain that triggers stress and fear. In other words, your journal can calm your nervous system like a reset button.
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Memory booster
The hippocampus loves stories. When you turn events into words, your brain remembers them longer and more clearly. It is better than photos or quick notes.
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Inner problem-solver
Journaling activates the prefrontal cortex, the brain’s «executive office.». That’s why tricky situations often look simpler on paper, as if you’re literally switching on clarity mode.
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Emotion regulator
By writing down feelings, you create distance: instead of drowning in them, you become the narrator. This perspective shift helps emotions move through more smoothly.
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Brain rewiring tool
Each time you reframe your thoughts in writing, your brain forms new neural connections. That’s why regular journaling can change not just your mood, but your mindset over time.
Our brains don’t think in bullet points, they think in stories. From the very beginning of human history, people shared knowledge and made sense of the world by telling each other what happened, what it meant, and what came next. Modern neuroscience confirms this ancient habit. When we hear or write a story, the brain "lights up" in many areas at once: language, memory, emotion, even sensory zones. A simple narrative is easier to remember than a list of facts, as the brain is experiencing it almost as if it were real.
Stories also help us handle emotions. By writing about a difficult event as if it were part of a storyline, you automatically gain distance: you’re no longer drowning in the moment, you’re the narrator. Stress reactions calm down, and perspective widens. And perhaps most importantly, storytelling shapes identity. Every time you frame your experience as a story, you decide how to see yourself. You are not amy more someone lost in chaos, but the main character of your own journey.
When you write about an event in your journal, your brain reacts almost the same way as if you were living it. Neuroscience shows that detailed writing activates the same areas as memory and imagination. That’s why athletes practice mental rehearsal, the brain treats it like real training. Journaling works the same way. By putting experiences into words, you give your brain a safe simulation. It rehearses emotions, choices and outcomes, creating new neural pathways without risk.
The brain doesn’t just store memories of the past, it also builds memories of the future. Neuroscience shows that when you imagine yourself tomorrow, next month or ten years from now, the same neural networks switch on as when you recall something that already happened. Your mind treats both as experience. Journaling takes this further. By writing to your future self or describing the life you want to live, you create a mental rehearsal. The brain begins to believe in this scenario, forming connections that make it easier to move toward it. It is a way of practicing the future before it arrives. This kind of writing is not only about hope, but also gives clarity, strengthens motivation and reduces the gap between where you are and where you want to be.


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